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Use Your Chance to Make a Good Impression with Your Business Cards. (Lifestyle Therapy)
Susan Leigh is a Counsellor and Coach who supports and advises clients on ways of coping with stress and managing their business decisions. For more information see www.lifestyletherapy.net
The first impression that people form about any situation is often a lasting one. Whether a person picks up a business card out of interest, or is given one by its owner or as a recommendation, the impression formed will be instantaneous. Make sure that it is the impression that you want them to have.
These days, many people find that they are increasingly having to rely on quality suppliers to support them in their businesses. Much more niche work is being outsourced to suppliers rather than retained as an in house overhead. The information on a business card can be crucial in helping a potential client decide to pick you.
Also, people tend to keep business cards long after other literature has been discarded. So, having a good brand identity, reinforced over time and throughout all your literature helps to build a strong recognition of you, your business and what you have to offer.
Take time to evaluate your business cards regularly. Are they conveying the right message about you and your skills, services or products ? Is the market place still the same as when you originally purchased them or do they need a rethink ? It can be too easy to just keep re-ordering the same cards, but a change or even a re-branding exercise can inject a new lease of life into a business and remind existing customers of all you have to offer. A new card with different presentation and wording may well introduce you to new or different customers by appealing to a more diverse range of people. Company branding can evolve too; by being slightly modified it can present the whole business in a more dynamic, innovative way.
As a business coach, I regularly advise my clients to pretend to be their own client. What does their business card say to them ? What type of organisation does it represent ?
- Does it present a sophisticated, smart, high end type of business ? Using good quality card, maybe a simple design, effective graphics and embossed print can project a quality impression, a strong brand identity. Having the key information on the front of the card and using the back for simple bullet points of core goods and services is a valuable way to reinforce that impression.
- Some businesses want to appeal to many people, but still keep the impression of being middle range, not too cheap or too expensive. There are many quirky designs, styles, sizes and shapes of business cards that can convey this type of message.
- Cheap and cheerful business with a fast moving, inexpensive product base can be conveyed by using bright design, lots of information, less expensive card. These cards can be fun and eye catching to promote a rapid response and a quick sale.
The style and branding is important. Keeping a theme throughout all your corporate literature is important too. This can be a logo, a colour scheme, a catch phrase. The continuity helps to build a brand identity that is recognisable as part of your business. Using a good graphic designer as well as a reputable printer helps to build that identity in a positive way as well as have them intermittently give advice and input so that it can evolve appropriately over time.
For further information:
Use Your Chance to Make a Good Impression with Your Business Cards.
Lifestyle Therapy
3 Alstone Drive
Oldfield Brow
Altrincham
Cheshire
WA14 4LD
United Kingdom
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